By Tampa Bay Business Journal
Once prized more in the creative industry than anywhere else, Apple Inc. is pushing harder into the work environment with the opening of a 450-square-foot Apple Lab at Tech Data Corp.’s Clearwater headquarters.
The lab is part of the 6,000-square-foot technology services center Tech Data operates to demonstrate products to clients and to train resellers and technical employees on a particular channel’s latest technologies.
Through the new center, Apple resellers will have a chance to demonstrate Apple-based services to support the information technology needs of small and medium businesses as well as larger corporate environments.
“With the rising popularity of the iPhone, iPod and Mac computers in the consumer market, users are very interested in learning how Apple products can be incorporated into their business,” said Brian Davis, Tech Data’s vice president of client systems product marketing, in a release.
The Apple Lab is supported by Tech Data’s Apple Specialized Business Unit and features a complete line of products available to businesses such as the Mac Pro, Xserve and the iMac, as well as more consumer-friendly products such as the iPod and Apple TV.
Macintosh sales slipped for Apple (NASDAQ: AAPL) in its second fiscal quarter by 3 percent while the Microsoft Windows-based personal computer market dropped 6.5 percent, according to published reports. iPods, however, rose 3 percent while iPhone sales — which are becoming more popular with executives — rose 123 percent year-over-year.
Tech Data (NASDAQ: TECD) generated revenue of $24.1 billion in fiscal 2009 and income of $123.6 million, or $2.40 per share.